ABOUT
Factor4 is a leading provider of omnichannel gift card and loyalty program solutions. Whether you are a Fortune 500 company or a Small to Mid-Sized Business (“SMB”), we have the flexibility to create a customized solution to fit your needs and achieve your goals.
Our competitive edge is realized by the fact that we operate a vertically integrated technology platform that securely processes all gift card and loyalty transactions in real-time at the point-of-sale. Our omnichannel solution provides a seamless shopping experience across all platforms-in store, online, mobile. Contact-free functionality adheres to social distancing practices by enabling the ability to text and email gift cards direct to recipients from our web portal.
Our team specializes in the design, production, implementation, and distribution of pre-designed and custom cards. We provide a full range of ancillary marketing products and services, plastic card fulfillment, eGift card options, and re-order assistance. We enable ISO partners and merchants to create gift card and loyalty programs that increase sales and profit, and reduce attrition. Contact us for a complimentary consultation.
MEET THE TEAM
Factor4 was founded by a team of top payment service leaders with over 75 years of merchant service and gift card and loyalty expertise. Our senior team and Board of Directors have been successful entrepreneurs, C-suite executives, and trusted consultants within the payment processing industry. The managing partners powering Factor4 are Jim Battista, Craig Davis, and Dan Battista.
Dan Battista, CEO and Partner
Dan oversees the day-to-day management of Factor4. He has over 15 years of experience as a C-level executive with top gift and loyalty companies. Dan has formed an experienced team of gift and loyalty professionals at Factor4 to drive sales and provide top-notch support to partners and merchants. His focus is on developing partnerships with ISOs, ISVs, and credit card processors to deliver the highest profitability. He works with technology partners to further enhance Factor4’s best in class gift and loyalty software platform. He is always looking for new technology partners to expand Factor4’s cutting edge gift and loyalty platform via the integration of new tools and customer intelligence to maximize revenue and profitability for partners. Dan has a B.S. in Accounting from Drexel University and an MBA in Marketing from Widener University. He enjoys spending time with his family, playing baseball and golfing.
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Ryan Rose, Chief Revenue Officer (CRO)
Ryan joins Factor4 with 15 years of experience in Gift, Loyalty, and Customer Engagement solutions – having worked with leading Enterprise Brands and Channel Partners across Retail, Hospitality, Health & Beauty, and many other direct-to-consumer brands. Outside of work, Ryan enjoys spending time with family, watching and playing sports, keeping up on the latest advancements in technology, and practicing meditation.
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Dana Carlin, Senior Operations Manager
Dana plans and oversees all operations of Factor4. She leads the customer service and operations teams, driving everyone to achieve their goals. Dana has over 12 years of experience in operations and management and excels at promoting teamwork and setting and maintaining organizational standards. She has a B.S. in Criminal Justice as well as an M.S. in Criminal Intelligence Analysis from Saint Joseph’s University. Dana enjoys spending her free time outside, going out to eat, and watching movies with her husband and daughter.
Michael Pettit, Director of Product Development
Michael assists with the day-to-day management of Factor4. He provides technical assistance to ISO’s and their merchants including terminal, program, and setup support. He provides training on Factor4’s programs, functionality and technology. Michael graduated from Temple University with a bachelor’s degree in criminal justice. He is an avid sports fan.
Patty Stevenson, Director of Administration
Patty is responsible for Factor4’s customer service. She also manages accounts payable and accounts receivable. Patty has been with Factor4 since its inception. She has over 12 years of experience in customer service with top gift and loyalty companies. She enjoys keeping active with her family.
Zach Kline, Director of Operations and Partnership Development
Zach plays a key role in our customer service department, assisting merchants and ISOs with card orders, technical support and account maintenance. He helps to process printing and shipping for new and returning clients. Zach has over 7 years of customer support experience and previously attended East Stroudsburg University of Pennsylvania. He is a Philadelphia sports fan and enjoys amateur filmmaking in his free time.
Ralph Marchetti, Support Coordinator
Ralph has over 30 years of finance experience. He is hands on with our accounts payable and receivable operations; and utilizes his financial expertise to conduct various analyses. He assists with inventory, card printing and office operations. Ralph attended Drexel University and played D1 baseball. He enjoys spending time with family and friends, still likes to “throw a ball”, and is a true Philadelphia sports fan.
Aimee DuCasse, Marketing Director
Aimee directs the marketing initiatives for Factor4 including campaign implementation, public relations and social media management. She has over 10 years of marketing experience in payment services with specific expertise in gift and loyalty marketing. In 2018, Aimee was elected to serve as a Board Advisor for the Merchant Acquirers’ Committee (MAC). She also serves as Co-Chair of the Marketing Committee for MAC. She is a member of the Electronic Transactions Association. She founded Streamline Business Services to offer payment services to merchants and marketing consulting services to payments companies including ISOs. Aimee graduated Magna Cum Laude and as a University Scholar from Penn State with a B.S. in Marketing. She enjoys traveling and staying fit.
James Falcone, Support Coordinator
James assists with the card printing process and quick-ship gift card orders. He also assists with the organization of inventory and purchasing of materials. James attended Rowan University and Rowan College at Gloucester County. He is a Philadelphia sports fan and enjoys spending time with his family.
Jessica Coffey, Customer Service Manager
Jess is a high energy, customer focused part of our support team. Her number one priority is making customers happy. She is a mother of two children. Her family enjoys spending time outdoors, fishing, playing volleyball and taking walks. In her spare time, Jess makes and sells crafts at different festivals and events.
Matt Ferrente, Support Coordinator
Matt is a customer serviced based individual with over 12 years of experience in the hospitality industry. He has a Bachelors in Fine Arts from New York Institute of Technology. He is a father of two, who spends his spare time playing music, cooking, and spending time outdoors with his family.
Michael Battista, Graphic Arts Designer
Mike designs, updates all artwork for cards, presenters and accessories. He is fast and creative. When not behind the computer, Mike is chasing his twin boys & his daughter around the house, playing hockey in his local adult league, as well as playing guitar & drums.
Kristina Murphy , Sales & Support Coordinator
Graduated with a Bachelors Degree in Liberal Arts and a minor in Psychology from Neumann University. In my free time, I enjoy being outdoors, traveling, and spending time with my family and friends.
Tony DeFlavis, Director of Non-Essential Projects
Tony is an experienced lawyer who helps out in all facets of Factor4.
He enjoys spending time watching dogs and spending quality time with his wife Donna.
Kristen Belfie, Support Coordinator
Kristen has been in customer service for 6 years. She is a hardworking individual. In Kristen’s free time, she enjoys spending time with her friends and family.
Kate Dumont, Support Coordinator
Kate studied at Harcum College, where she received her Radiologic Technician Certification. She also coaches varsity-level softball at a local high school. In Kate’s free time, she enjoys traveling.
Phil Evans, Support Coordinator
Phil graduated with a Sports Management degree from Mount St Mary’s University. He has a passion for meeting the needs of the customer and delivering on a consistent customer service experience. Phil enjoys watching sports, outdoor activities and down time with his friends and family.
Mike Tagliaferri, Support Coordinator
Michael graduated with a Marketing degree from Widener University. While at Widener, he was a part of the lacrosse team. Michael enjoys spending time with family and following along with the Philadelphia sports teams.
Alicia Young, Support Coordinator
Alicia graduated with a bachelor’s degree in Telecommunications and Media Industries and a minor in Digital Media Trends and Analytics from Penn State University. In her free time, she enjoys spending time with her friends and family, and loves to visit the beach.
Stephen Sargenti, Business Development Manager
Stephen comes to Factor4 with 4+ years of Sales and Customer Service experience. Originally from Bergen County, North Jersey Stephen graduated from Saint Joseph’s University in 2020 with a degree in Business Administration and Sports Marketing. He spends his time in office, reaching out to new clients and growing accounts. Outside of the office Stephen enjoys playing golf, traveling, going to the beach with friends and family and cheering for his New York Sports.
Daniel Lista, Marketing Coordinator
Daniel graduated with a Bachelor’s Degree in Marketing from Cabrini University. While at school Daniel founded an ultimate frisbee club. In his spare time he enjoys watching Philadelphia Sports teams and his favorite European Soccer team Manchester City. Daniel is a diehard Philadelphia Union fan and is a season ticket member.
Matt Murphy, Marketing Director/Revenue Officer
Matt joins Factor4 with 5+ years of experience in growth-oriented Marketing. A big believer in process, some of his career initiatives to date have revolved around creating marketing strategies and systems that are designed to eliminate redundancies and support his fellow team members. In his free time Matt enjoys golfing, spending time with his friends & family, and watching Philadelphia sports.
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Mark “Blizz” Blizzard, Support Coordinator
Blizz joins Factor4 adding an array of vast life experiences to the team. Blizz spent his early years of his adult life pursuing his hockey career, playing in the USHL, AHL, and a brief stint in the IHL. After his hockey career, Blizz joined the LAPD, serving 30 years as an officer. He worked in specialized units such as the Gang Unit (CRASH) and the Metropolitan Division; he then finished out his final decade of service working in the Devonshire Training Division. In his free time, Blizz enjoys playing golf, going to the gym, and spending time with his family. Blizz has been married to his wife for 14 years and has 2 adult sons.
PARTNERS
Factor4 partners with enterprises across the technology service ecosystem including: Customer Relationship Management (“CRM”) companies, point-of sale terminals (“POS”), Independent Sales Organizations (“ISOs”), Independent Software Vendors (“ISVs”), Value Added Resellers (“VARs”), E-commerce companies, and middleware providers. Our versatile API provides our partners a durable edge allowing the ability to quickly create and track high-impact, customized gift card and loyalty initiatives.
API
Factor4’s API, RewardOS™, provides our clients the ability to capture consumer behavior in real time and reward loyalty incrementally. Our technology platform allows for both an elegant experience at the point-of-sale as well as granular back-office control of the deployed rewards program. Factor4 makes it easy to integrate customer gift and loyalty solutions. Whether you are a distributor, developer, or merchant, Factor4’s API allows for an uncomplicated deployment within your sales channel, technology solution, or point-of-sale device.